As a small business or creative entrepreneur, a custom brand identity can do a lot to elevate your side-hustle to a legitimate business. I find that while most people know they need a consistent visual identity for their business, the unfamiliarity of working with a brand designer is a big roadblock for them. I also often hear that some business owners simply don’t have the confidence to believe they can have a beautiful + elevated brand.

As a small business owner, thinking about hiring a professional designer is intimidating! What exactly are you investing in and what even is the investment in the first place? There are no red curtains to hide behind or gatekeeping here. Below is the brand identity cost & return investment clearly broken down.